We like to have an idea of what we're putting into our bodies and we like to be able to pronounce those things. We know that caffeine can be a great source of energy, and that we like our caffeine natural, not synthesized in a lab. What's more, we prefer pure cane sugar over high fructose corn syrup, and if you're going zero calorie, stevia extract comes from the earth. We like to pay a little more attention to our health, and we think that this is the right way to go. Wake up to what's inside!