Natural ingredients, no preservatives and no chemicals, along with a handful of vitamins and nutrients to help you achieve your goals. Why? We like to have an idea of what we're putting into our bodies and we like to be able to pronounce those things. We know that caffeine can be a great source of energy, and that we like our caffeine natural, not synthesized in a lab. What's more, we prefer pure cane sugar over high fructose corn syrup, and if you're going zero calorie, stevia extract comes from the earth. We like to pay a little more attention to our health, and we think that natural is the right way to go. Wake up to what's inside!