WHAT'S WITH THE ONE-SIZE-FITS-ALL ENERGY DRINK MARKET?
Out there in the big, bright colorful world we’re all different.
We all have different needs and at different times.
When every day is a journey, you need a drink that can follow your path.
WE LIKE TO UNDERSTAND INGREDIENTS.
We like to have an idea of what we’re putting in our bodies. And we’re a little afraid of the unpronounceable. But we do know that caffeine is a source of energy that we understand. We know how our bodies process it and that adding a full range of B-Vitamins to that caffeine gives a great, natural boost.
We prefer pure cane sugar over high fructose corn syrup, and if you’re going to use a calorie free sweetener, Stevia extract comes from the earth not a chemical compound. We want natural to be the new normal.
WHERE ARE THE ENERGY DRINKS THAT "FEEL" LIKE ME?
No lightning bolts. No scary beasts. Beautiful. Sophisticated. Appropriate. Because we know that you need energy, not an explosion. You have no plans to base-jump the Victoria Falls, but a run along the beach sounds pretty amazing.